Diary: Pick of the week - TBWA\London/Elastoplast

Sara Kimberley is charmed by the latest Elastoplast ad from TBWA\London: "The spot features animated characters made from the plasters and makes me reminisce about my childhood. The animation depicts a story told by a little boy about a giraffe escaping from a circus and knocking him over. It's very cute and gives an insight into the weird and wonderful minds of children and the way they tell stories." The ad was created by Theo Bayani and Martin McAllister, and directed by McAllister through Mimic.