Diary: Pick of the week - TBWA London/John Smith's

Noel Bussey is delighted to see the comedy being put back into beer ads in this John Smith's ad by TBWA London:

"While this spot is not quite up to its predecessors, it is still the funniest beer ad to be produced since, well, the last John Smith's ad with Peter Kay in. Beautifully acted and crafted, it's just as funny after repeat viewings." It was written and art directed by Gabriel Miller, Craig Ainsley, Marcello Marcinkowski and Fernando Perottoni, and directed by Danny Kleinman at Rattling Stick.