DIARY: Pick of the week - TBWA\London/McCain

Ian Darby likes TBWA\London's first TV work for McCain: "This is the sort of product that needs a traditional ad that establishes a feelgood factor. This spot does just that. It's brave to shoot a 60-second ad about chips but the vignettes of life's mishaps build to a heartwarming conclusion." The spot was written by Trevor Beattie and art directed by Bil Bungay. Seen better?E-mail picks.campaign@haynet.com.


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