"It's about time we had some bold, sweeping advertising and this campaign for PlayStation3 doesn't disappoint. It's not just about the TV campaign, which is huge, but the depth of content on the thisisliving.tv website. It's bang on message for its target audience." The ad was written and art directed by Tony McTear, Danny Brooke-Taylor and Richard Beesening. It was directed by Dante Ariola through MJZ.
James Hamilton is ready to part with £430 after watching TBWA\London's PlayStation3 launch work: