DIARY: Pick of the week - TBWA/London/The One

Glen Mutel likes TBWA/London's latest work for The One: "If you know Hector's House, these ads are a treat, but even if you don't, there are enough subtle comic touches to render an essentially dry product surprisingly palatable." A copy of Campaign Screen goes to the copywriter, Alasdair Graham, and the art director, Frazer Jelleyman.