Diary: Pick of the week - TBWA\Paris - Nissan

Noel Bussey digs this TBWA\Paris ad for Nissan:

"This could have gone very wrong. It's an idea (a great one, by the way) based in a teen market, but advertising a grown-up product. The temptation must have been to put a 'rockin" soundtrack to it and to make it 'hip' and 'rad', but luckily the creatives opted for a classical piece that fits the slow-motion stunts perfectly." It was written and art directed by Joakim Reveman, Bjoern Ruehmann and Xander Smith, and directed by Joaquin Baca-Asay at Gang Films.