DIARY: Pick of the week - Teen magazine Sneak

Francesca Newland rates Mother's work for the launch of the teen magazine Sneak: "This ad stands out from its rivals and is based on a simple idea that the magazine is bursting with gossip. This is demonstrated with a girl who has gorged on its contents, bursting.

The April issue of Campaign Screen -featuring the best new ads - goes to writer Caroline Pay and art director Kim Gehrig.