"Forget Pick of the Week, this spot deserves to be pick of the year, I reckon. This is one of those ads that transcends advertising and is a pure work of cinematographic art. The mind actually boggles on how they managed to put all of this together. It is literally what the 21:9 TV was made for." The ad was written and art directed by Carla Madden and Chris Baylis, and directed by Adam Berg through Stink.
Noel Bussey is totally blown away by the Tribal DDB Amsterdam ad for Philips: