Noel Bussey is left wincing in pain after watching United's latest anti-binge-drinking work: "This ad came about six weeks too late for me. I fractured my ankle in a similar incident. Luckily, I got off lighter than the unfortunate man in the spot, who is left lying in a car-park, a twitching, broken mess. The ad is strong and shocking without being too preachy; it really drives home the dangers of excess alcohol consumption." Well done to Andy Burnay and John Lilley and the director, Steve Reeves, at Another Film Company.