Diary: Pick of the Week - VCCP/The Sportsman

Ian Darby is inspired by VCCP's latest ad for The Sportsman:

"This spot gives the title a clear positioning as the punters' weapon against the bookies and does it while bringing a smile to your face. The punter entering the bookies is forced to roll his paper up and hide it under his trousers, while the comedy effect of the bookie taking on the role of a guard dog as he ejects the would-be gambler is priceless." The ad was written by Shaun McIlrath, art directed by Andy Taylor and directed by Elliott Lester through Bare Films.