DIARY: Pick of the week - VW's Lupo

Francesca Newland thinks BMP DDB's new ad for VW's Lupo is

brilliant: "The immediate tension in the spot gets the viewer hooked in

the first second. It builds and builds but doesn't disappoint once it's

revealed to be simply an ad for a small car." Fantastically directed by

Fredrik Bond through Harry Nash. Art directed by Jo Wenley and written

by Jeremy Craigen.


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