DIARY: Pick of the week - WCRS/118 118

Mark Sweney finds WCRS's 118 118 viral homage to "cog" (at www.the118118experience.com) amusing: "The moustachioed runners are an incongruous contrast to the technical perfection of 'cog'. Seeing them bumble through a series of events deflates the original idea and makes this spoof work beautifully." A copy of Campaign Screen goes to the copywriter Anson Harris and the art director Per Kvalvaag.