"I loved 3's ads with the Japanese cowboys and singing cherry, but it took more than a small leap of logic to relate them to services. This time, WCRS has managed both - a distinct, quirky and, with the exception of the lead actor's inflated lips, beautiful ad that makes a clear reference to what 3 actually does. Head and shoulders above other mobile phone ads at the moment." The ad was written and art directed by Yann Jones and was directed by Traktor.
James Hamilton is impressed with WCRS's latest ad for 3: