DIARY: Pick of the week - WCRS/BMW

Francesca Newland gets drawn in by the fantastic special effects in WCRS's new BMW spot: "Fantastic art direction engages you from the beginning of this spot. The care that has gone into making the ad becomes associated with the care that goes into making a BMW." Written by Andy Brittain and art directed by Yu Kung. It was directed by Daniel Barber through Rose Hackney Barber. Seen a better ad? E-mail picks.campaign@haynet.com.

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