"Beethoven's Ninth Symphony has been put to good use in this ad. It carves right through the advertising clutter, and fits beautifully with the creative treatment. The overall effect is a lively commercial, replete with slick BMW brand values." It was written by Billy Faithfull and art directed by Ross Neil. Nick Thornton-Jones and Warren Du Preez directed through Wanted Films.
Francesca Newland sits up and takes note when WCRS's latest spot for BMW comes on air: