Diary: Pick of the Week - WCRS/Brylcreem

James Hamilton is impressed by the slacker charm of WCRS's new spot for Brylcreem:

"If you've ever spent a bored afternoon attempting to perfect an utterly meaningless task, then this is the ad for you. It's a simple idea - man gets dressed and eats breakfast with the minimum of effort - yet it's done with a wit and charm that rewards repeat viewing." The ad was written and art directed by Oli Beale and Tori Flower, and directed by Fredrik Bond through Sonny London.