Diary: Pick of the week - WCRS/Bupa

Caroline Marshall likes the WCRS poster for Bupa: "Approaching the product from the consumer perspective can lead to advertising that's exceptional and here's the proof. The clever line and stand-out photography put a compelling twist on an otherwise scary purchase." The copywriter is Steve Little, the art director is Andy Dibb, and the photographer is Nick Georgiou. Seen better? E-mail picks.campaign@haynet.com.

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