Diary: Pick of the week - WCRS/Mini

Anne Cassidy thinks WCRS's new ad for Mini has the right mix of shock and comedy value:

"The first ad to make me laugh out loud in a while. A man is sprawled across his sofa watching a dull TV show, when, all of a sudden, a Mini car smashes through his living-room wall and zooms off, crashing through the front of the house. Simple, clever and funny." The spot was written by Jo Moore, art directed by Simon Robinson and directed by Sam & Ole through Traktor.