Caroline Marshall pays tribute to WCRS's ongoing Prudential radio "poetry" campaign: "How nice not to be bullied by a blizzard of financial services overpromises for once. This is advertising that really understands its audience." WCRS commissioned poets to write the ads , which were sound engineered by Richard Bradbury at The Tape Gallery. Go to rab.co.uk to hear the ads. - Got a better Pick? E-mail picks.campaign@haynet.com.
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