Diary: Pick of the week - Wieden & Kennedy/Honda

Glen Mutel likes Wieden & Kennedy's latest Honda TV ad: "It'll take something special to surpass 'cog', but this just might be it. W&K excels at selling us Hondas without actually showing them. A great idea executed with charm to make an ad that leaps out of a very ordinary sector." Created by Michael Russoff, Sean Thompson and Richard Russell. Seen better? E-mail picks.campaign@haynet.com.

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