Diary: Pick of the week - Wieden & Kennedy Portland/Nike

Claire Billings loves Wieden & Kennedy Portland's latest TV advertising campaign for Nike: "The sheer simplicity of a new style of sports shoe bursting out of an old one to promote Nike's latest range is a simple but shining example of a great global commercial." The spot was written by Alison Rusen and art directed by James Selman.Seen better? E-mail picks.campaign@haynet.com.

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