DIARY: Pick of the week - Wieden & Kenney/Honda

Glen Mutel likes Wieden & Kennedy's latest ad for Honda: "This is the third Honda ad in a row to avoid the 'gratuitous car shot' approach and this is perhaps the reason why the brand is responsible for some of the freshest work on TV at the moment. An engaging way to enforce the rather dull message of reliability. Inspired." The ad was created by Ben Walker, Matt Gooden and Sean Thompson. Want to nominate a Pick? E-mail picks.campaign@haynet.com.

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