Diary: Pick of the Week - Wieden & Kennedy, Cravendale

Anne Cassidy was a big fan of Wieden & Kennedy's plastic characters from Cravendale's previous campaign but is pleased to see that the brand's new ad continues the silliness: "'Cats with thumbs' is a departure but it's refreshing to be entertained by an ad.

My favourite cat is the one with its tongue hanging out embroidering a picture of a kitten." The ad was created by Freddie Powell, Hollie Sayers, Sam Heath and Chris Groom. It was directed by Ulf Johansson at Smith and Jones Films.