Diary: Pick of the week - Wieden & Kennedy/Cravendale

Noel Bussey is overjoyed that the maddest ads on TV are back, after watching Wieden & Kennedy's latest spots for Cravendale:

"If you can't laugh at an animated toy bull booting a toy chicken into a toy dartboard, then you're a lost cause. Milk hasn't been this funny since Hugh Dennis did his 'milky milky' man, which wasn't that funny to begin with." The ads were written by Sam Heath and Nicholla Longley, art directed by Frank Ginger and Sophie Lewis, and directed by Pic Pic Andre through Nexus Productions.