Diary: Pick of the Week - Wieden & Kennedy/Department for Children, Schools and Families

Kate Nettleton is impressed by Wieden & Kennedy's first work for the Department for Children, Schools and Families:

"This was obviously a difficult brief: inform both parents and kids about the dangers of drinking alcohol at a young age. Not an easy thing to do without coming off as patronising or overly invasive, yet this ad has a good dose of humility and subtlety about it." The spot was written and art directed by Paul Jordan and Angus Macadam, and directed by Walter Stern through Academy.