"The concept and execution of this 'little' film is brilliant. The character is very sweet and I love the idea of Dot overcoming the threat by using the wave against itself. The ad set a Guinness world record for the 'smallest stop-motion animation character in a film' and is more like a short than a commercial. Ads like this are subtle but very effective, and it even reminded me to explore the unused functions on my own phone."
Maisie McCabe loved the new "Dot" ad by Wieden & Kennedy for Nokia: