"This is the closest Honda has come to making a typical car ad in years, yet is nothing like the dross we usually have to endure. Beautiful scenery, a great soundtrack and the marque's finest moments shot by Ivan Zacharias through Stink means it doesn't disappoint. The new 'grrr' it is not, but as the next step in the car's quest to improve its image, it should work a treat. A lovely job by Tony Davidson, Kim Papworth, Sean Thompson and Chris Groom."
Claire Billings likes Wieden & Kennedy's new Honda ad: