Diary: Pick of the Week - Wieden & Kennedy/Lurpak butter

Katherine Levy is drooling over Wieden & Kennedy's new spot for Lurpak butter:

"What a brilliant ad. The sequence where the knob of butter spirals towards the searing pan and then sizzles in all its golden glory had me genuinely excited. I also identified with the celebration of the 'intrepid fridge forager', otherwise known as the person who has run out of food." The ad was written and art directed by Ray Shaughnessy and Dan Norris. It was directed by Martin Krejci through Stink.