Diary: Pick of the week - Wieden & Kennedy/Lurpak

Kunal Dutta is enchanted with the new Lurpak campaign from Wieden & Kennedy:

"How better to earn the respect of foodies than through stunning photography and delicate post-production touches that bring every touch, smell and dribble of staple foods such as bread, mushrooms and potatoes to life? The strategy is terrific and automatically positions Lurpak as a core component of good cooking." The ad was written and art directed by Ben Walker and Matt Gooden. It was directed by Antoine Bardou-Jacquet through Partizan.