Diary: Pick of the week - Wieden & Kennedy/Lurpak

Matt Williams can't stop his stomach rumbling when he watches Wieden & Kennedy's spot for Lurpak:

"This is well written and stylishly shot. How can you fail to be seduced by the bread slowly being dunked into the egg, or by the bacon that's lovingly placed on top of the toast? And with Rutger Hauer providing the voiceover, it's hard not to agree that Saturday is indeed breakfast day." The ad was written by Peter Gatley, art directed by Noe Kuremoto, and directed by Simon Ratigan through HLA.