"This is celluloid adrenalin. The enthralling spectacle of the football-star-packed spot is brilliantly underpinned by a clever storyline. The most entertaining ad I've seen this year." It was written and art directed by Stuart Harkness and Freddie Powell, and directed by Alejandro Gonzalez Inarritu. The production companies were Independent Films London and Anonymous Content.
Anne Cassidy thinks Wieden & Kennedy's new ad for Nike blows all of the other World Cup efforts out of the water: