Camilla Palmer thinks DLKW's inaugural work for the Vauxhall Corsa hits the spot perfectly: "The brief was to create a personality for this little car, and the ads succeed brilliantly - the Corsa looks like a fun-loving, cheeky and intelligent sort. And that's exactly how the target audience perceives itself." A copy of Campaign Screen goes to the copywriter Keith Bickel and the art director Carlos Anuncibay.
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