Caroline Marshall picks the cinema spot for the Big Issue that
parodies and runs alongside the Barclays ’big’ ad: ’You hear people
suggest that this kind of work - charity, done for free - isn’t ’real
advertising’ on a par with cars or detergents. If that were true then
all of the ads out there for small clients would be great ads, which
they’re not.’ Directed and written by Sara Dunlop through Brave Films,
co-written by Rosie Arnold at Bartle Bogle Hegarty.