DIARY: Pick of the week

Emma Hall picks Lowe Lintas & Partners’ ubiquitous Withabix/Withoutabix poster campaign for Weetabix: ’This is big, bold, eye-catching, meaningful, brand-building work that relies on capturing the our imagination rather than shocking it. The message is delivered instantly and with warmth by the pitiful lost pigeon looking at his A-Z . Another poster in the campaign features a chuckling child who spells paediatrician effortlessly. If only I’d started eating my daily Weetabix at a younger age.’ Written and art directed by Ken Taylor and Gavin McDonald.

Emma Hall picks Lowe Lintas & Partners’ ubiquitous

Withabix/Withoutabix poster campaign for Weetabix: ’This is big, bold,

eye-catching, meaningful, brand-building work that relies on capturing

the our imagination rather than shocking it. The message is delivered

instantly and with warmth by the pitiful lost pigeon looking at his A-Z

. Another poster in the campaign features a chuckling child who spells

paediatrician effortlessly. If only I’d started eating my daily Weetabix

at a younger age.’ Written and art directed by Ken Taylor and Gavin

McDonald.



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