DIARY: Pick of the week

Eleanor Trickett picks Abbott Mead Vickers BBDO’s Jamie Oliver spot for Sainsbury’s: ’This has been on air for some weeks now, and I still find it as charming as the first time. Love or hate the mockney chappie, this spot marks a long-awaited return to the quality message. And Jamie brings the brand slap-bang into the zeitgeist. Pukka.’ Written by Peter Souter and Tony Cox, art directed by Ron Brown, directed by Tom Merilion for RSA.

Eleanor Trickett picks Abbott Mead Vickers BBDO’s Jamie Oliver spot

for Sainsbury’s: ’This has been on air for some weeks now, and I still

find it as charming as the first time. Love or hate the mockney chappie,

this spot marks a long-awaited return to the quality message. And Jamie

brings the brand slap-bang into the zeitgeist. Pukka.’ Written by Peter

Souter and Tony Cox, art directed by Ron Brown, directed by Tom Merilion

for RSA.