DIARY: Pick of the week

Ian Darby picks Leo Burnett's spot for John West Red Salmon: 'This ad is absurdly funny and brilliantly simple. It shows a fisherman in waders going to the extreme lengths of trying to steal a salmon from a bear. A lakeside fight ensues with the man finally tricking the bear and nicking the fish before making an escape on a moped.' The ad was written and art directed by Paul Silburn and directed by Danny Kleinman through Spectre.