DIARY: Pick of the week

Matthew Cowen chooses McCann-Erickson's 'Tom Cat' spot for Bacardi Breezer: 'I know it's terrible to admit, but I'm a sucker for cute furry animals behaving like hard-living humans. Bud Light used to do this sort of thing really well with its 'drunk bulldog' ads in the 80s and this spot has just the same kind of charm. The cat just knows he's the coolest thing to ever walk in through a nightclub's doors.' Written by Luke White and art directed by Mark Hurst. Directed by Who? through Great Guns.