Francesca Newland is entertained by Miles Calcraft Briginshaw Duffy's ad for Aristoc: 'The Italian guy showing a surprising, if bizarre, knowledge of a pair of tights made me laugh. The ad is very stylish, which is the kind of image Aristoc should project. Positioning the subtitles over a woman's face so we get a good view of her Aristoc-clad legs is a simple idea executed well.' The ad was written by Malcolm Duffy and art directed by Paul Briginshaw. It was directed by Peter Thwaites through Gorgeous.