DIARY: Pick of the week

Claire Beale applauds the BMP DDB press ad for the VW Estate: 'OK, it's hardly original to choose a VW ad, but I couldn't resist reminding everyone how brilliant this execution is. Normally the appearance of a fluffy animal in any ad would put me right off, but this is so simple, funny and - yes - cute. Ring the number pinned to the gatepost to find out how BMP's made this ad more special.' Written by James Sinclair, art directed by Ed Morris.





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