DIARY: Pick of the week

Caroline Marshall is impressed with the press ad for the Volkswagen Beetle from this month's Wired magazine in which a Beetle admirer, concealed inside an idling space rocket, delivers the line 'Hey, there's one of those new yellow ones': 'VW advertising, whether produced in the UK by BMP DDB or, as in this case, by Arnold in the United States, remains the unequalled car advertising and this print execution doesn't let us down.' The ad was written by Dave West and art directed by Don Shelford of Arnold Worldwide, Boston.