DIARY: Pick of the week

Francesca Newland is impressed by the latest Ikea work from St

Luke's: 'This ad is funny and brave because it has violent undertones. I

like the way Ikea feels it can reject the namby pamby, and the casting

is excellent, as is the direction. I especially like the ending when the

slow-motion emphasises the coolness of the Mafia types.' Written by

Jules Chalkley and art directed by Chris Wright. Dom & Nic directed the

ad through Outsider.