Francesca Newland is impressed by the latest Ikea work from St
Luke's: 'This ad is funny and brave because it has violent undertones. I
like the way Ikea feels it can reject the namby pamby, and the casting
is excellent, as is the direction. I especially like the ending when the
slow-motion emphasises the coolness of the Mafia types.' Written by
Jules Chalkley and art directed by Chris Wright. Dom & Nic directed the
ad through Outsider.