After last week's revelation that the IPA is reviewing all its
activities and has stopped doling out bottles of wine to venerable
oldsters who've worked so hard on its behalf in the past, it came as
something of a surprise to find that the organisation is handing out
prizes to people who manage to complete the tricky task of logging on to
The bounty in question for that oh-so-hard task is none other than a
magnum - yes, that's a magnum - of fine Champagne. Hmmm, we're sure all
those old-timers are chuffed to bits to see the IPA continuing its
"scrimp 'n' save" policy in such a dedicated way.
Still, a magnum will be winging its way to Faulds Advertising's creative
director, Billy Mawhinney, who was the 8,000th IPA member to be
registered at the site.
Quite what it says about the length of time it has taken this
technological wizard to sign up for all those handy alerts is quite