DIARY: Playing away in China

Those of you who have been in the advertising industry for more than five minutes will realise it is advisable to fall asleep during conference speeches (such as Michael Portillo's ramble at the Marketing Society this week) and wake up just in time for lunch.

On the other hand, conferences can be livened up no end by that game where you have to get an unusual phrase into a speech without any of the snoozing delegates noticing. That's exactly what happened when the British Council invited four top UK advertising people - Robert Campbell of Y&R, Marco Rimini of JWT, Nick Phillips of the IPA and Chris Powell of BMP DDB - to form the basis of a conference on advertising, PR and the web in Shanghai recently.

Thus the challenge went out to Paul Sizeland, the consul-general in Shanghai.

And the phrase he had to incorporate in his speech? Why 'Up the Arsenal', of course.





Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content