After the Bertie Miller lookalike spot on last week's Diary page,
we've been deluged by hopeful contenders, and this week's gong goes to
the punters at Poulter Partners. Ever keen to ride the new-business
bandwagon, the agency has hitched up with a Sven Goran Eriksson
doppleganger for a viral film. The idea is to send it out as a
new-business toy to try to rustle up some interest among adland's finest
for next year's World Cup.
The Sven-alike was filmed in the style of a tunnel post-match interview,
tucking into a heaving plate of greasy spoon fodder, in a bid to attract
potential clients to the forward-thinking strategy of the agency.
Apparently, the matches next year will be happening round about
breakfast time, and - strike me - Poulter's finest are planning to tout
their offering around to try to get in on the act of creating some work
for those very spots.
We're liking your style, chaps.
However, they might like to heed the trauma experienced by "Sven",
better - although less exotically - known as Colin. Hailing from the
northern province of Lancashire rather than Gothenberg, our Col took a
full week to grasp the dulcet tones of Sven's sultry vocals, and his
recurring Bolton accent prompted increasingly desperate and prolonged
voice coaching from the film's director, Paul Moran.
Still, we think that the hair 'n' glasses combo is pretty spot-on.
