DIARY: Poulter Partners gets in on Sven-gland act with a fake Eriksson

After the Bertie Miller lookalike spot on last week's Diary page,

we've been deluged by hopeful contenders, and this week's gong goes to

the punters at Poulter Partners. Ever keen to ride the new-business

bandwagon, the agency has hitched up with a Sven Goran Eriksson

doppleganger for a viral film. The idea is to send it out as a

new-business toy to try to rustle up some interest among adland's finest

for next year's World Cup.

The Sven-alike was filmed in the style of a tunnel post-match interview,

tucking into a heaving plate of greasy spoon fodder, in a bid to attract

potential clients to the forward-thinking strategy of the agency.

Apparently, the matches next year will be happening round about

breakfast time, and - strike me - Poulter's finest are planning to tout

their offering around to try to get in on the act of creating some work

for those very spots.

We're liking your style, chaps.

However, they might like to heed the trauma experienced by "Sven",

better - although less exotically - known as Colin. Hailing from the

northern province of Lancashire rather than Gothenberg, our Col took a

full week to grasp the dulcet tones of Sven's sultry vocals, and his

recurring Bolton accent prompted increasingly desperate and prolonged

voice coaching from the film's director, Paul Moran.

Still, we think that the hair 'n' glasses combo is pretty spot-on.


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