It's a harsh world out there, and no organisation is immune from
cost-cutting. Why, even the IPA has embarked on a root-and-branch review
of all its activities.
Traditionally, you see, certain ex-DGs are sent a bottle of wine every
week for life as a token of the venerable trade organisation's
appreciation of their services.
However, it seems that current DG Hamish Pringle has decided, albeit
reluctantly, that this may not involve spending money in the best
interests of his members.
Alas, the perk has got to stop, and the ever-tactful Pringle is in
delicate negotiations with the elder statesmen of UK advertising to stem
the flow of wine from the IPA's door.
Unfortunately, this has gone down like a lead balloon and Pringle is
fielding protest letters from all over the Home Counties.
One reminded the IPA that it wouldn't be operating from quite such
salubrious surroundings as Belgrave Square if the sender hadn't arranged
a rock-bottom rent deal until some time in the middle of this century.
Pringle, more concerned with the recession his members face, has stuck
to his guns.
PS: Campaign invites readers to send in their responses to the following
joke: What's an ex-IPA DG's favourite whine?