Feature

Diary: Pringle eyes top prize ... let's hope it's a mobile

It's a well-known fact that, outside of the day job, many adland types harbour bags of hidden talent.

So, perhaps Diary shouldn't have been surprised when it recently opened a copy of thelondonpaper, only to find an intricate sketch by the IPA's very own Hamish Pringle.

The composition, cleverly entitled "Phonehenge", was the IPA director-general's entry for a competition to design a monument for Eurostar's new Ebbsfleet station.

On viewing the sketch, Diary was particularly interested in Pringle's prehistoric choice of mobile. Is this some deliberate post-modernist statement from an artist coming of age, or just a pointer that the IPA needs to bring Pringle's mobile technology up with the times?

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