Pedant alert! The following information was passed to us by our long-
suffering subs desk. We reprint verbatim from a press release sent in by
‘For your information, styling for CIA Medianetwork and CIA MediaLab is
‘CIA Medianetwork is two words not three. The ‘n’ for ‘network’ is in
‘CIA Medianetwork has a Direct division. CIA Direct and CIA Medianetwork
Direct do not exist.
‘CIA MediaLab is two words. The ‘L’ for ‘Lab’ is in upper case but
MediaLab is one word.
‘CIA MediaLab is not a part of CIA Medianetwork, it is the research arm
of CIA group in the UK which consists of many companies of which CIA
Medianetwork is just one.’
Pretty contentious stuff, we’d say. Would you trust these guys to advise
you on your brand?