Diary: On the QT ...

So now we know what Nick Howarth was on about. Discussing Pot Noodle's "guilty pleasure" strategy in a 2003 Financial Times interview, the agency's managing director described the snack as "the culinary equivalent of a wank". Now HHCL/Red Cell's new Pot Noodle ads feature young men with bulging crotches and ask: "Have you got the Pot Noodle horn?" ... The big topic of discussion for JWT's staff meeting on Monday to celebrate the network's relaunch was Campaign's score of seven for its 2004 performance.

Apparently, this is the equivalent of an "innovative" performance on the agency's new internal creative scoring system ... Creative ideas demand a hefty premium in this business. So it was good to see that MindShare is following Sir Martin Sorrell's pennywise ethic by calling its new division Kantar Inside. Any similarity to Naked Inside is purely intentional ... The lengths students will go to just to get noticed seem to get ever longer.

Seven wannabees from the Surrey Institute of Art and Design started a picket line outside Saatchi & Saatchi last week. Holding up placards declaring "We want to see the creative team", they wouldn't budge until Richard Denney and Dave Henderson (the duo who starred in the Inside Saatchi & Saatchi BBC documentary) gave in and assigned them a live brief.