Chime's Lord Bell caused a ripple of nervous laughter among the assembled analysts at this year's Royal Bank of Scotland media conference. Referring to the language barrier in a conference on international business, Bell recalled working on a brief for a Japanese spirit brand, which used a fighting bird as its logo. Bell came up with a suitably snappy tagline. However, much was lost in translation. The line? "Happiness is a red cock" ... Only a French company, in this case the research specialist Recma, could send out a press release entitled "Tools in Germany" without seeing the irony.
Luckily, we have "Tools in France" and "Tools in the UK" to look forward to ... Diary isn't too sure about a "new and tightly targeted" marketing initiative by Illustration Ltd aimed at art buyers and heads of art in London agencies. The e-mail alerting us to the campaign began "Dear Jennifer" (Who she? - Ed) ... Nearly a decade after the Saatchi schism, it seems confusion still reigns over which agency is which. Type Saatchi & Saatchi into a UK Google search and the M&C Saatchi website appears.