Diary: On the QT ...

No prizes for guessing where Wieden & Kennedy Amsterdam drew inspiration for the name of its new post-production outfit.

In a city famed for its canals, rich cultural heritage and relaxed sexual mores, W&K has opted to call its new arm Joint. No news of further launches but the Dairy is offering evens on "condom" for the next venture ... It's back to copywriting school for Publicis Dialog's Ian Thomas, the author of a direct mailer for Renault, which includes this bit of actual bodily harm to the English language: "It's only when you open up a Renault do you really see its beauty." We think we know what he was trying to say ... Adland wouldn't be complete without stories of decadent accessories and agency executives ditching prized possessions in favour of a new client's products. So imagine the bemusement of Joshua's new-business director, Matthew Howells, who had to forfeit his prized Rolex after the agency's capture of the global Swatch account ... If you haven't already overdosed on tabloid revelations about Jude Law, here's one more little-known take about the amorous thespian. He and Becky Barry, the Leo Burnett planning director, were at school together and used to play the male and female leads in school plays ... When it comes to taking a tired old formula and trying to wring yet more mileage out of it, the desperation of TV production companies knows no bounds. Talkback is working on a countdown-type show for five featuring 50 ads that either bombed or backfired. One small problem, though. Talkback can't decide how to pick the all-time greatest flops and could use some industry help. Don't all rush ... Diary salutes the pulling power of Tom Johnstone, a planner at Abbott Mead Vickers BBDO, who has just been selected for the national rowing team. AMV has also made a bit of a splash by helping to buy his boat.